SotA

Logo Redesign

School of the Alternative is a radical art school/residency program that, full disclosure, I am the director of in another facet of my life. Our original logo, created by our founder, was an homage to Black Mountain College, the inspiration for the creation of this school. As a designer-come-director, I wanted to create a new mark that was unique to us, since we have blossomed into our own space outside of the original inspiration. The adaptability of this logo (make it any color! Mask it!) speaks pretty beautifully to the nature of our community.